In Ghana, it is very easy to resent and
develop apathy for Stars and possibly
be labeled a hater or whatever name that fits, but is that really the case?
Social media has made it very possible
to have all our Stars congregating at one place e.g., Facebook, Instagram or
Twitter to basically interact with their fans and just anybody, but it appears
they are far-removed from our society. Sometimes, you can't help but to inbox a
Star just to express your unadulterated admiration to them and in extreme
cases, to interact and ask them for some experiential guidelines only to be
ignored forever. They don't even acknowledge your presence on their pages let
alone the Mentions.
If you are already a Star or almost
on the verge of becoming one, you have to take people seriously, especially
giving them timely feedback on their enquiries and any meaningful interaction
they initiate as though it is an obligation so that, they can in turn take you
serious.
Growing up in the 90's, we used to
write to Celebrities like, Van Damme, Oliver Khan, Commando and what have you
and they replied us with lovely pictures and sometimes souvenirs, and I'm sure
their devotion to making everyone count helped in surging their fan base. I
want to believe that trying to draw the fine line between stardom and one's
private life is not an easy task but again, it is a calling you have responded
to, so if you don't have time for all of those PR stunts, it's prudent to hire
a Publicist.
You don't need a professional to
handle some of these social media activities such as liking or retweeting your
mentions for you. These Publicists can even do more than that except sitting in
interviews on your behalf. There are so many creative Writers or Public
Relations Experts on everyone's timeline and these people can be asked to come
on board for a pittance i.e. if you believe in the power of numbers. It may even help them improve their lots, given that
their now interactive platforms will help them reach out to a larger section of
the public while they, as brands or cash cows concentrate on whatever brought
them to stardom.
Some of these Stars, be it Footballers,
Track Athletes, Dancers, Celebrated Writers such as Novelists and Poets, Musicians
and anyone who performs in the public domain appears versatile and can do most
things on their own but the idea of writing their own songs, the composition,
the recording, the publicizing, the marketing and all the other activities that
characterizes the final work in the case of a Musician is certainly not the
best since it doesn't leave space for specialization and quality output of
their work and I would implore those who have a know-how or are well-to-do to
revolutionize the art industry for exponential growth.
Most of the stars have complained
and decried the attitude of Ghanaians on TV about their inability to hail or
celebrate them when they site them on the streets but I’m sorry, nobody celebrates an ignoring narcissistic personality only
because he plays football or sings and even in cases where you are hailed, your
celebration is short-lived. Stars have to prove over time that, they are humane;
they have to genuinely like their fans that practically famed and fanned them
to the top. They have to acknowledge the presence of their fans and most of all
brand themselves from their primal personalities, so that people would want to identify and associate with them
in their Cars, Offices, Homes and that would be the beginning of widespread
signing of autographs and endorsements in Ghana without ado.
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