Content is King!

The only profound catchphrase that I could see and read on my timeline without looking out, prior to the 23^rd of March in the year of our Lord, 2013, was ‘Content is King’ and I started asking myself what this was all about. I grew frantic as the days wore on, since anxiety was engulfing the best part of me, so I mentally psyched myself to go and see this new king by the name ‘Content’ and possibly hail him if need be.

If you have ever made a date with an upcoming event before, then, I am of the conviction that, you must have mastered all the apprehension and the art that comes with waiting in-between the day of notification and when the actual event comes off, so I deplored all my skills as I hanged in there for the day to arrive, for me to go meet this Content of a King. 

Then to my chagrin, I realized there was nothing regal about the #Blogcamp13 event that was organized at the KACE-AITI in Accra, Ghana. There was no ushering in, of any King, neither was there any payment of homage, so I concluded that, I have been shortchanged. It wasn’t what I bargained for but I had to sit through the event till it finally came to an end, which i did not regret after all was said and done.

#Blogcamp13 was primarily a talk shop on the rudiments of blogging and writing. The programme sought to give us insight into what blogging is all about and how it can affect the writer as well the reader; with regards to what the writer churns out to his/her readers.

I kept pondering over what ‘content is king’ has to do with the blog camp event, while we were being taking through the sessions, until the whole import of the theme dawned on me that content was really a king, except that, the organizers found it difficult explaining it to us. 

I was suddenly elated when the meaning was illuminated to me in the simplest form ever and I couldn’t help but share it with other bloggers who probably might still be struggling to really understand what the meaning of the theme was/is.

Dear friends, all the organizers are reiterating is when you set out to write, try to imagine yourself being handed an empty calabash without the koko you set out to buy, imagine yourself being sold a pie without the stuffed meat/fish in it. How about buying raw waakye without the gari, macaroni, hide, meat, egg and the leaves to embellish it or beans without gari and fried plantain?

That will be a sight to behold, especially, if other buyers are populated around the waakye seller too.

Okay, how about hauling your trotro to and fro without passengers or an empty banking hall without customers to transact business or a barracks without soldiers, not to think of what will happen to the Pastors going to church to meet an empty auditorium?

That is how disappointing it can get if you should blog without any good content that elicits the attention of the reader, thus making their time reading such a blog an unworthy one and you know what can happen if a reader/customer is crossed with your work.

Depending on your expectation and how integral you are to any of the aforementioned scenarios, the result can be debilitating, so next time you pick up your pen to write, please, be fair and honest to your readers by availing contents that would make their ride so kingly. Give them contents that will linger on their minds for a long time to come. Give them something that will influence their perceived thoughts; either in the negative or positive and while you are it, always remember that ‘Content is King’ and must be treated with royalty.